Promoting a small business can be a daunting task. Finding the right venue to get your message out, getting ad copy just right and staying within a budget, all can test the reserve of even the most creative soul. That’s why, when the Backyard Makeover project presented itself, I gladly jumped onboard. A role in a televised production, on a local station, professionally filmed and produced, would surely provide needed exposure and credibility for Blue Heron Landscape Design. Most of the other participants, already advertisers with Fox 61, undoubtedly also knew of the value of this exposure, and also were quick to sign on. With stars in our eyes, we arrived, prepared for our companies expected fortunes.
Fate, I have always maintained, has a sense of humor, it seems, that it also has a sense of purpose. Here was a group of companies determined to take advantage of a brilliant opportunity, unexpectedly finding a greater purpose; Present a very deserving family with a private place of respite that they would not otherwise be able to afford. Now, I don’t mean to make our homeowners out as destitute, for they are not. Simply good people, that life threw one too many curve balls. And by no means are we, the participants meant to appear as saints, most assuredly we are not. This rather simply, became a feel good story that would benefit both sides in ways that neither could have imagined, and that is good story to tell.
Thank you to WTIC FOX 61, for providing this opportunity, and thank you to each of the other participants for making my job easier. Special thanks to Ron and the crew at R-N-L Enterprises, for without them we never would have pulled this off. And, thank you to you, readers, for the opportunity to tell this story, I know time is precious, and this has been a long blog. I hope you have enjoyed it.
Now, I must go, it just started to rain again, and I think I left my tools outside……
Follow this link to more pictures of the project from start to finish. http://www.flickr.com/photos/blueheronlandscapes/sets/72157620605924926/
See you in the Garden,
The FOX 61 Ultimate Backyard Makeover is scheduled to run Saturday June 27th at 12:30 pm. Please tune in! And feel free to email me any comments, even those less flattering.